The credibility of training is greatly enhanced when it can
be shown that the organization has
benefited tangibly from such programs.
Organizations have taken several
approaches in attempting to determine
the worth of specific programs. In this
phase, the effectiveness of the training
is assessed. Effectiveness can be
measured in monetary or non-monetary
terms. It is important that the training
be assessed on how well it addresses the
needs it was designed to address.
Participants’ Opinions: Evaluating a training
program by asking the participants’
opinions of it is an inexpensive
approach that provides an immediate
response and suggestions for
improvements.
The basic problem with this type of evaluation is that it is
based on opinion rather than fact. In
reality, the trainee may have learned
nothing, but perceived that a learning
experience occurred.
Extent of Learning: Some organizations administer
tests to determine what the participants
in training program have learned. The
pretest, posttest, control group design
is one evaluation procedure that may be
used.
Behavioral Change: Tests may indicate fairly
accurately what has been learned, but
they give little insight into desired
behavioral changes.
Accomplishment of Training Objectives: Still another
approach to evaluating training programs
involves determining the extent to which
stated objectives have been achieved.
Benchmarking: Benchmarking utilizes exemplary
practices of other organizations to
evaluate and improve training programs.
It is estimated that up to 70 percent of
American firms engage in some sort of
benchmarking.
A Case for Simplicity: Value is the measure of
impact and positive change elicited by
the training.
The most common approaches used to determine the
effectiveness of training programs are
as under:
Post Training Performance Method:
In this method the participants’ performance is measured
after attending a training program to
determine if behavioral changes have
been made.
Pre-Post Test approach:
Most commonly used approach towards measurement of
effectiveness of training is Pretest
Post test approach this approach
performances the employees is measured
prior to training and if required
training is provided. After completion
if the training again the performance is
measured this is compared with
performance before training if
evaluation is positive e.g. increase in
productivity that means that training is
effective.
Pre- Post Training Performance with control group
Method:
Under this evaluation method, two groups are established and
evaluated on actual job performance.
Members of the control group work on the
job but do not undergo instructions. On
the other hand, the experimental group
is given the instructions. At the
conclusion of the training, the two
groups are re-evaluated. If the training
is really effective, the experimental
group’s performance will have improved,
and its performance will be
substantially better than that of the
control group.
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